Why Brits have no idea where they're going ...
Scary stuff. I know that I'm lucky enough to have travelled to lots of different countries and that I'm insanely interested in different countries, their location, their culture, their people ... and other people have, well, other interests. But the stats I just read from a Laterooms.com survey are really scary. It was a survey of British people about their geographical knowledge of Europe, and some of the most frightening results include the following:
- 45% couldn't identify Switzerland on a map
- 19% didn't realise Britain is part of the European Union
- 11% didn't have a clue that Iceland was part of Europe (most thought it was in North America)
- 62% don't even bother to check a map after they book a holiday to somewhere in Europe
- And the winner of the worst known destination is Lithuania, because 81% of people failed to find it on a map.
For the record, I definitely don't want to pick on the Brits, because I've seen similarly scary surveys of other nationalities, but really ... they do live in Europe so it wouldn't hurt to have a quick glance at a map now and again.

